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What is a domain name?As with any new venture you need a name. A domain name can be your companies name, product or industry and is used in both your email and web site addresses to uniquely identify you.
The Importance of Domain Names
Even if you are not planning to set up a web site yet, we strongly advise you register your domain name now to avoid somebody else taking the name you want!!
Advantages to owning your own domain name:
- Exposure - a memorable web address
- Increased traffic equals increased sales potential
- Exclusive use of a domain name
- Affordable cost allows for multiple registrations
- Multilingual registrations accepted
- Permanent email address
- A website is not required to register a domain name
- Provides professional image and creditability
| Your chosen name must end with a suffix which identifies the country of registration. For example '.co.uk' is for UK registrations and '.com' is for US registrations but with the exception of some countries suffixes, there are no hard and fast rules regarding their use.
Additionally, any domain name is only as good as the internet marketing campaign behind it and in our vast experience, if you are a UK based company then certainly register your '.co.uk' domain and as a secondary choice, the '.com' equivalant . You may also choose additional suffixes eg. '.biz', '.info' etc. for use with structured internet marketing plans to promote key products or services. |