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Search Engine Optimisation
 

Optimising your website


Seach Engine Optimisation is the process of making sure your site can be found and is listed as highly as possible in the major search engines.

No matter how good your website may look, unless it is properly optimised you will may not get the visitors you are looking for.

Optimising for the search engines is one factor which needs to be taken into account, however on-page optimisation for both SEO (Search Engine Optimisation) and your potential customers is equally (if not more) important.

At Proweb, we understand what converts visitors to your website into customers. We can carry out our optimisation services on your website to ensure you get the best return on your investment.

Keyword Research

This should be the starting point for any company who is taking the web seriously. We research your market to determine the most effective keywords in your market place. Doing this at the start enables us to determine your links and copy within your website and get the best optimisation from day one.

Site Critique and recommendations

Once you have a design for your website, we’ll go through each key page and make recommendations. From these recommendations, you can choose to add features, amend copy and make any other changes to enhance your website to give it the very best start.

Optimising for the Search Engines

Using your chosen keywords we will work through your website to add extra optimisation for the search engines. This on-page strategy ensures the search engines will see your website and understand it’s relevancy to your market.

Copywriting for Search and Customers

The copy on your website is ultimately important. A compelling and well-written page makes all the difference between your visitor turning into a customer, or jumping straight back out of your website and going elsewhere, never to return. This copy makes your advertising and marketing spend work for your website and gives a great first (and possibly only) impression to your visitors.
We will couple this copy with ‘search engine friendly’ copy. Working with your products, services and the keywords we will create 10 pieces of copy to boost those important keywords and help you get on those search engine pages.

So, now your website is ready to launch – you are probably already aware that getting decent natural listings to drive traffic to your site can take months. Any quality optimiser will say between 6 and 12 months to really start to see the benefits. Beware, the ‘Black Hat’ optimiser who will promise you first page google rankings – no-one can promise this. It means they are using spurious techniques which could get you removed from Google’s database altogether.

What do you do in the meantime?

A clear marketing strategy needs to be set out to really boost your traffic from day one. PPC (Pay Per Click) marketing is the best way to get instant, targeted traffic to your website. Using our expert PPC contacts with over 12 years experience in online marketing, we can create a PPC campaign for you. And because we now have a deeper understanding of your business, we can do this quickly and get the right target market coming to your website. We can also look at other areas to use PPC marketing, for example on Yahoo! or MSN.

Proweb can deliver a comprehensive marketing strategy for your business. We can work with your budget using various marketing platforms to generate traffic and make your website as successful as it can be.
  
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Registered office: Proweb Uk Ltd, St James Business Park, Radcliffe on Trent, Nottingham, NG12 2JP. Registered in England No: 3162345 & 3570381