For some years now the publishing industry has been faced with an interesting challenge. How to use online technology to automate sales and advertising production for real world publications. Printed products, digital products, radio & television stations.
Simply put, if customers can create their own media advert online...
Insert their own text and images into any of a huge range of templates
View the resulting advert EXACTLY as it would appear in a real world publication
Upload their own asset
Pick what days / time the advert is to appear in the publication
Pay for the final advert to be placed
See the advert that they created in the following days media channel
AdBoss comes in two parts that form our Buy & Sell platform, both are fully hosted and provide and/or receive data from your legacy advertising and accounting systems.
We have a number of customers in the UK and abroad, which include Localworld, Trinity Mirror, Kent Messenger, Irish Independent and Garnett Dickenson.
AdBoss can be used both externally and internally, Localworld use it exclusively in their call centre based in Hull.
AdBoss is a full web based SAAS solution which can take self-service classified orders from both private and trade customers. During the sales process the system has full control of all the pricing and scheduling options available to the customer. Your finance teams can use the system for the full credit control checking process before the advertisement is released into your downstream sales, production and planning systems.
Options are available to allow multiple publications to be sold as part of packages, on a pick and mix basis and on a hub & spoke basis where pricing can be dependent on the grade of publications selected. We can also offer pricing plugins to suit specific requirements. The rules based pricing algorithm is held within AdBoss that allows for all the pricing to cover the options above plus “sell-ups”, discount codes and the provision of other facilities such as texts and greeting cards.
It is also possible to pull pricing from external systems dependant on the data structures they provide.
We can keep customer logos, pictures and static text against trade customers thus allowing a much simpler completion of an advertisement.
We can interface with your systems using a “drip” based SFTP solution or via restful or soap web service such as we use to connect to such organisations as the DVLA and Post Code look-up suppliers.
The system can be used by your internal teams such as a call centre who can also assist customers in the completion of their advertisement.